Connecting Brands, Audiences, and Purpose Through Strategy and Storytelling
Social Media Strategy & Analytics
Content Strategy & Digital Engagement
Integrated Marketing Campaigns (Digital, Social, Broadcast, Print)
We led the development and production of the annual report, ensuring it told a compelling story of impact and mission delivery. My role spanned every stage of production, including:
Directed rebranding and outreach efforts through the WeAreTheMasons.org campaign, producing digital ads and radio spots, and executing a statewide media buy with the Detroit Tigers to reach audiences across Michigan. Built community partnerships, including with Say Yes Detroit, where the Masons contributed $10 million to support after-school programming.
Additionally, I created and launched Michigan Masons Week (2017), securing a state proclamation and Senate Resolution recognizing the organization’s civic contributions. Oversaw media outreach and a public ceremony at the State Capitol, elevating awareness of the Masons’ 287 active lodges and their community service across the state.
Served as a strategic advisor to GM’s CCA leadership and internal communications team, guiding direction for messaging and employee engagement initiatives. Oversaw the development of content for Socrates TV, advised on learning module communications, and supported recognition programs that reinforced business priorities. Helped align communications with organizational goals while ensuring employees stayed informed, motivated, and connected to GM’s mission.
As part of the MCCI Corp team, I helped lead a transformative rebranding initiative to shift public perception of Detroit Water & Sewerage (DWSD) from a utility with an unfavorable reputation to a trusted community partner. Through the “Working Hard for You” campaign—spanning TV, radio, digital, outdoor, PR, and community engagement—we humanized frontline workers, elevated DWSD’s role as an advocate for residents. We drove measurable impact, including double-digit increases in on-time bill payments and a 50% reduction in scheduled shutoffs.
Strategic communications & marketing leader | Podcast host & producer (Ghosted by the Machine)
I’m a senior strategic communications and marketing executive with 20+ years of experience leading brand storytelling, media relations, and integrated campaigns for Fortune 500 companies, public-sector organizations, and mission-driven nonprofits.
I specialize in building communication strategies that strengthen brand reputation, align with business objectives, and drive real engagement — internally and externally. My work spans organizations such as GM, AECOM, Detroit Water & Sewerage, Detroit Public Lighting Authority, Synovos, Institute for Supply Management, American Rental Association, Michigan Masonic Foundation, The Salvation Army, and Goodwill Industries.
Known for blending creative storytelling with operational discipline, I’ve built and led high-performing teams, produced award-winning multimedia content, and directed cross-platform campaigns that influence stakeholders and move audiences to action.
Podcast Host & Producer – Ghosted by the Machine
I’m the creator and host of Ghosted by the Machine, a human-centered podcast exploring AI, automation, and the modern hiring experience. Through candid conversations with job seekers, recruiters, and HR leaders, the show examines how technology is reshaping work — and where the human element still matters most.
I also provide end-to-end podcast development, production, and distribution services for brands and individuals seeking thought leadership and audience growth.
Core Expertise:
• Strategic Communications & Brand Positioning
• Corporate & Internal Communications
• Crisis & Reputation Management
• Media Relations & Thought Leadership
• Integrated Campaigns
• Multimedia Production (video, digital, print, audio)
Fun fact: I’m also an accomplished saxophonist and live performer, with appearances at Carnegie Hall, the Montreux Jazz Festival, New Orleans Mardi Gras, and aboard the Norwegian Cruise Line — which means I know a thing or two about connecting with an audience, whether on stage or through a screen.
